Who buys Jensen books?

More than half the Jensen cars ever made 52.3% were sold in North America. By comparison, the United Kingdom (the marque's country of origin) took 38.4% while other markets took considerably less. 

MARKET AREA SHARE OF TOTAL CARS SOLD
USA 50.1%
UK 38.4%
Canada 2.2%
Australia 1.8%
Switzerland 1.0%
New Zealand 0.7%
Netherlands 0.4%
Others 5.4%
TOTAL 100.0%


Today, the owners of the cars are spread right around the globe but most are active in England where the Jensen Owners' Club, the world's largest and oldest Jensen club, was formed in 1971. 

The people who buy Jensen books are a diverse lot too, spread as far and wide as the cars were sold, but the pattern of car sales forty years ago bears little relation to the level of marque interest today . I use a books/cars index to determine where my books are finding the strongest support. On that basis, here's a breakdown of where they are selling the best. The index shows that, in relative terms, the minnow markets of yesterday are those which come out on top today. A books/cars index of 1.0 is "normal".

CHASSIS DATABOOK

PERCENTAGE OF BOOK SALES

BOOKS / CARS INDEX

Country

1991-2016  
Australia 21% 11.7
New Zealand 6% 8.6
Netherlands 3% 7.5
UK 46% 1.2
USA 20% 0.4
Others 4% 0.7
TOTAL 100%  



SERVICE BULLETINS v.1

PERCENTAGE OF BOOK SALES

BOOKS / CARS INDEX

Country

2004-2016  
New Zealand 10% 13.7
Australia 24% 13.5
Netherlands 5% 13.2
UK 38% 1.0
USA 16% 0.3
Others 7% 1.3
TOTAL 100%  



ALL THE MODELS

PERCENTAGE OF BOOK SALES

BOOKS / CARS INDEX

Country

2007-2016  
Netherlands 8% 21.2
New Zealand 12% 16.6
Australia 25% 13.9
UK 39% 1.0
USA 10% 0.2
Others 6% 1.1
TOTAL 100%  



ORIGINALITY GUIDE

PERCENTAGE OF BOOK SALES

BOOKS / CARS INDEX

Country

2015-2016  
New Zealand 10% 26.2
Netherlands 8% 19.5
Australia 18% 10.1
UK 49% 1.3
USA 5% 0.1
Others 10% 1.8
TOTAL 100%  


Figures correct as of December 2016.

 

Richard Calver

Richard Calver 200817

HOME