Who buys Jensen books?

More than half the Jensen cars ever made 52.3% were sold in North America. By comparison, the United Kingdom (the marque's country of origin) took 38.4% while other markets took considerably less. 

MARKET AREA SHARE OF TOTAL CARS SOLD
USA 50.1%
UK 38.4%
Canada 2.2%
Australia 1.8%
Switzerland 1.0%
New Zealand 0.7%
Netherlands 0.4%
Others 5.4%
TOTAL 100.0%


Today, the owners of the cars are spread right around the globe but most are active in England where the Jensen Owners' Club, the world's largest and oldest Jensen club, was formed in 1971. 

The people who buy Jensen books are a diverse lot too, spread as far and wide as the cars were sold, but the pattern of car sales 50 years ago bears little relation to the level of marque interest today . 

I use a books/cars index to determine where my books are finding the strongest support. On that basis, here's a breakdown of where they are most in demand. The index shows that, in relative terms, it is the minnow markets of yesterday which come out on top today. 

A books/cars index of 1 is what you might call "normal".

CHASSIS DATABOOK

PERCENTAGE OF BOOK SALES

BOOKS / CARS INDEX

Country

1991-2016  
Australia 21% 12
New Zealand 6% 9
Netherlands 3% 8
UK 46% 1
USA 20% 0.4
Others 4% 1
TOTAL 100%  



SERVICE BULLETINS v.1

PERCENTAGE OF BOOK SALES

BOOKS / CARS INDEX

Country

2004-2017  
New Zealand 11% 16
Australia 24% 13
Netherlands 5% 12
UK 37% 1
USA 15% 0.3
Others 8% 1
TOTAL 100%  



ALL THE MODELS

PERCENTAGE OF BOOK SALES

BOOKS / CARS INDEX

Country

2007-2017  
Netherlands 8% 20
New Zealand 11% 16
Australia 25% 14
UK 39% 1
USA 10% 0.2
Others 7% 1
TOTAL 100%  



ORIGINALITY GUIDE

PERCENTAGE OF BOOK SALES

BOOKS / CARS INDEX

Country

2015-2017  
New Zealand 12% 17
Netherlands 7% 17
Australia 18% 10
UK 46% 1
USA 5% 0.1
Others 12% 2
TOTAL 100%  


Figures correct as of December 2017.

 

Richard Calver

Richard Calver 200818

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